You may know that Easy Street Offers is a great platform for bringing together property investors and real estate agents on cash deals. But did you know all of the legwork we do to make your marketing tasks that much easier? What sets top real estate agents apart from the rest is that they use cash offer messaging. We can help you perfect this marketing strategy. If you haven’t already signed up for a free agent account, here is a sneak peek at what we offer all of our agents to simplify and speed up their marketing efforts–so they can focus on what they do best, and get properties sold.

Social Media Marketing

Social media is generally a large part of agents’ marketing strategies. In fact, social media alone can often account for up to 30% of an agent’s total marketing budget. This can include running paid ads, creating short form videos developing a personal brand, outsourcing the creation of free content, monitoring your campaigns’ effectiveness, and so on. Easy Street Offers has created an entire catalog of ready-made templates that do most of the work for you. It's called the Agent Vault. Think of it as Canva, but tailored to the types of content you use most.

Within our social media library, you will find templates for market statistics, listings, open houses, and more. We have even created fun holiday-themed graphics that cover all of the major holidays. And within our robust Prospecting category, you will find everything from “relocation” to “what is my home worth?” and “buying vs renting” templates.

With all of the options we have ready to go, you will never have to wonder what you should post next. All you have to do is add the specific details and you are ready to go! This will not only save you time, but money as well.

Sphere of Influence Marketing

Social media is not the final stop in the real estate marketing process. That’s why we created a separate library of content for remaining top-of-mind inside your sphere of influence. Whether you prefer postcards or newsletters, we have many great design layout ideas ready to go. These assets can be digital or hard copy–and there’s a lot of evidence to support that good old physical mailers are still a more effective marketing tool than social media.

By some estimates, Direct Response print marketing outperforms its digital counterparts by as much as 4 to 1 in terms of response rates. Experts point to physical mail being more of a “novelty” in our digital world, and also cite evidence to support that the younger demographic sees these pieces of marketing collateral as more trustworthy that what they may see on social media channels. Likewise, there is much to be said for growing your email list and consistently sending out email newsletters with the latest industry news, tips and tricks to getting the most money out of the seller’s home, and similar points of interest that will continue to help you build your credibility with your contacts. So while social media is an inexpensive way to help build a brand, print and email marketing are still important components to driving listings. With our ready-made templates, these avenues have never been easier to start or maintain.

Prospecting for New Business

Ultimately, agents are looking for new clients, and that’s what marketing is all about. Easy Street Offers has a separate section in the Agent Vault that brings together all of the most important prospecting collateral templates focused on cash offer messaging, including pieces focused on home valuations, print and email letter templates, postcard templates, powerful Net Sheets, and more. According to some estimates, more than 70% of sellers only interview one listing agent, and nearly 90% of home sellers worked with an agent. All the more reason to make sure your first impression is a great one.

At Easy Street Offers, we strive to make the marketing process as easy on agents as possible. We know that the quicker you are able to engage with possible sellers, the more properties you can close. Our goal is to become the leading cash offer real estate marketplace. By bridging the gap between real estate agents and real estate investors, Easy Street Offers is changing the face of the real estate market. We are working hard to build this network with great agents like you, who are looking for another avenue for selling real estate with cash offer messaging.

We invite you to learn more about how we can help you grow your business more effectively in 2024 and beyond. Register now for your FREE Easy Street Offers account.