Step into Success with the ESO Partner Playbook
This playbook will provide the instructions and resources you need to be successful pitching Easy Street and introducing Investors & Agents to Easy Street Offers.
What is Easy Street Offers
We're building the nation's leading cash offer marketplace for real estate.
How We Help Investors Grow their Portfolios
- Access to Off-Market Properties
- Underwriting as a Service
- Data over hope when it comes to returns
- Confidence you’re using the property at its highest potential
- Easily invest in multiple markets
How We Help Agents Grow their Business with Cash Offers
- Multiple Cash Offers: get offers from interested buyers—within 48hrs
- Farming Data: we match investor buy boxes with local properties
- Marketing & Lead Gen Strategies: strategies around cash offer messaging
- Proven, Repeatable Process: cash offer messaging works!
How We Work With Investors
Investor Types & Strategies
Investor Types
Investor Qualifications
End-Buyer
Individuals or entities purchasing property for personal use or investment. Wholesaler/Sourcer buyers types are not currently supported.
Single-Family Residental
Industrial, commercial, and multi-family properties are not currently supported.
Up to 3 Months
1 to 3 months is the shortest investment timeline.
Investment Strategies
Aligned Incentives
Easy Street Offers profits when you succeed. We’re compensated only after you close a deal, serving as your Buyer Broker in the transaction.
Easy Street is specifically targeting investors who are end-buyers. They are directly purchasing with cash (or hard money financing).
Easy Street Offers is not a suitable platform for wholesalers or investors looking to acquire through:
Subject-to, seller-financing and other non-traditional acquisition structures.
Investor Onboarding Process
Ensure we’re a good fit for your investment goals
Construct "buy box" to understand your investment type
Create key details for your contract to submit offers smoother
What is a Buy Box
A buy box is a crucial tool for investors in real estate, aiding agents in pinpointing suitable properties for their portfolios. By compiling specific criteria, such as location, size, comps, and cash flow, investors streamline their property search and enhance their chances of success.
Investor Journey
Receive
Property submissions are received from various sources.
Assess
The system assesses if the property aligns with your buy box.
Evaluate
Human evaluation is conducted to scrutinize key figures.
Sent to Portal
Properties meeting your buy box are forwarded to your portal.
Submit Offer
Review, adjust, submit offer in 48 hours; agent presents to seller.
Refer Your Investors
How to Refer an Investor To Easy Street Offers
Easy Street Offers opens doors to off-market properties aligned precisely with your investment criteria. Unlike traditional agents who rely on wish and hope, we employ a comprehensive market underwriting approach to unveil exclusive off-market opportunities fitting your financial and physical requirements - your personalized buybox. Our platform enables direct offers on properties across any market you're interested in, ensuring you access the best opportunities for investment.
Goals of this Initiative
Introduce qualified investor clients to Easy Street Offers’ new acquisition marketplace.
Show investors the value-add benefit of having your brand as a partner.
Investor Contact List
Local offices are generating and calling on their own contact lists. This list should be made up of current, prospective, and past clients who are a match for Easy Street’s marketplace. See Investor Types & Strategies section above for guidance on who ESO is a good fit for.
The Pitch
The end-goal of each call is to qualify the investor & schedule a meeting with the Easy Street Offers team.
Submit Investor Referral
Easily refer potential investors by completing our quick and secure Investor Referral Form. Your submission helps us connect with valuable partners to drive our mission forward.
Submit Referral FormInvestor Schedules Onboarding Meeting
Your investor client will receive an email from us that includes a video presentation of how/why Easy Street is a valuable opportunity along with a link to schedule their onboarding meeting.
Watch Video PesentationAccount Access
After the onboarding call, the investor will receive access to their portal account!
Sign In*If your investor has not scheduled their onboarding meeting within 48 hours, the ESO team will reach out directly.
Frequently Asked Questions
What is the cost of using ESO’s platform?
How does Easy Street Offers make money?
Which markets does ESO source from currently?
Can I purchase in more than one market/area?
How does the commissions work?
Are there minimum requirements for staying on the platform?
Do all offers have to be cash offers?
How long does an investor have to make an offer on a property?
How We Work with Agents
Cash Offer Lifecycle
The listing agent submits a cash offer request at easystreetoffers.com
Listing agent presents ESO cash offers along side listing option
Comsumer selects our offer and we close.
ESO represents the buyer and agent represents the seller
Refer Your Agents
Discover Easy Street Offers, the ultimate platform for real estate agents. In today's market, agents face challenges with clients opting to rent instead of buying or selling, and competing with cash offers and prop tech companies. Easy Street Offers solves these hurdles by empowering agents with tools to collect cash offers before listing, implement farming strategies, discover referral opportunities, and present a spectrum of selling options for clients.
Goals of this Initiative
Introduce qualified agent clients to Easy Street Offers’ new sales and acquisition marketplace.
Show agents the value-add benefit of having your brand as a partner.
Agent Contact List
Local offices are generating and calling on their own contact lists. This list should be made up of current, licensed agents who currently, or are interested in, leveraging cash offers as a potential solution for their homeowner clients.
The Pitch
The end goal of the call is to get buy-in from the Agent to get an account and start requesting cash offers from Easy Street.
Submit Agent Referral
Complete the Partner Channel Agent Lead Form and the agent will receive a welcome email to their agent account.
Submit Referral FormAgent verifies account and submits first request
Easy Street will use the information provided by you in the lead form to go ahead and generate the agent’s account and attribute you as the Title partner.
Watch Video PesentationMarketing Assets
We have created a suite of co-branded collateral you can use and share with your investor and agent clients. Simply copy the url and share.
Fidelity National Title
Lawyers Title
Create Your Partner Account
Easy Street Offers has now become even more accessible for you to share with both Investors and Agents.
Visit the Link
Visit here to create your partner account.
Verify Your Email
Simply click on the link emailed to you to verify your email and start your account.
Create Your Own Branded QR Code for Booking
We’ve streamlined the process, making it incredibly easy for you to spread the word. Follow these simple steps to generate personalized QR codes that will link directly to you:
Login to your account
Click on Referral in the top right and select Referral Profile.
Personalize your Code
Easily customize your QR code with just a few clIcks. Add your unique branding elements and personal photo to make it truly yours.
Generate Your Agent Code
Once you’re satisfied with the customization, toggle to the Agent selection so your images are saved. Our system will create a unique QR code tailored to your specifications.
Generate Your Buyer Code
Toggle back to the Buyer selection and hit download. Once you’ve created both accounts, remember to label them accordingly.
Share with Ease
Distribute your branded QR code through various channels, such as social media, emails, or printed materials. Anyone scanning the code will be directly linked to you. You can also share your unique URL for both agents and buyers.
How to Request an Offer
Discover how easy it is to request cash offers on Easy Street Offers! Our simple process connects you with trusted buyers, lets you compare deals, and closes transactions fast. Play now and see how effortless it can be!
Frequently Asked Questions
What is the benefit of submitting my seller’s property to the ESO platform?
How do I submit pre-MLS properties for cash offers?
How long before I start getting offers?
Are deals negotiable?
Can an agent submit MLS listings of their own to the platform?
What is the referral fee paid out for onboarding investors to the platform?
Can I be involved in the investor transactions on the ESO platform?
What location are you purchasing in?
Do I write my contracts?
What happens if the seller wants to accept the offer?
Get in touch with us
We’re here to help with any questions or support you need. Reach out to our team and we’ll get back to you asap.